2 Quotes & Sayings By Richard W Sonnenfeldt
Richard W. Sonnenfeldt is a Distinguished Professor of Marketing at Western Kentucky University. He has been a consultant to the U.S. Army, the Federal Reserve Bank of Kansas City, and the Urban Institute
He has also been a Visiting Professor at INSEAD in France and at the University of Melbourne in Australia. His research has been published by the RAND Corporation, the Journal of Marketing, and Marketing Science. He is a Fellow in the American Marketing Association and in the Academy of Marketing Science.